GroundFloor Committee Member and Soulgood Founder, Cynthia Nevels, was featured on “Harry” on March 27th on Fox to discuss how she is changing the community by serving one plate at a time. Cynthia joined the GroundFloor committee two years ago and served as the lead mentor for 2015 GroundFloor Fellow 2S Industries. Cynthia also helped support the design and brand name of the Grounded Bootcamp curriculum, which provides intensive expert instruction to help GroundFloor Fellows refine their business plan and set milestone goals.
Cynthia, is known as the “The Go-To-Lady” when it comes to business management and social innovation. She is an investor, mentor and thought leader who has helped public and private organizations overcome insurmountable management, marketing, technology, strategy and operational obstacles. For 15 years, Cynthia has served as Senior Partner with Integrality LLC, a global business management consulting firm serving clients in major markets around the globe. She’s an expert in finance, marketing, social entrepreneurship, information technology and strategic planning. She is the founder of Thinkcrowdfund.com and the creator of SafeCrowd©, a new equity crowdfunding transparency and validation web application. Cynthia currently serves as the contract Goldman Sachs 10,000 Small Businesses Alumni Manager supporting multi-million dollar enterprises across North Texas. She owns and operates a vegan vegetarian food truck called Soulgood in Dallas/Fort Worth that was recently featured on Harry Connick Jr.’s nationally syndicated television show. Learn more about Cynthia’s background and expertise that make her an innovate GroundFloor mentor:
Why did you decide to get involved in GroundFloor?
I have helped small businesses in the area of finance and accounting, marketing, technology, and strategy development for over 17 years. When I heard about what United Way of Metropolitan Dallas was doing with social enterprises looking to scale innovative companies that could impact real change in our communities, I had to get involved. I wanted to share what I have learned over the years and help these leaders integrate new ideas, processes and develop strong infrastructures to support their growth.
Why did you start Soulgood?
As a mother of three, I wanted to find a way to help my children live a better quality of life, especially my son, Tyler Nelson, who was born with Cystic Fibrosis. In 2010, he had to be placed on the UNOS organ transplant wait list and was fighting for his life, I found that help by creating and preparing vegan and vegetarian meals using whole foods was the only way I felt I could help him.
After inviting friends and family into my “test” kitchen to try my innovative creations I prepared to trick my children into eating “rabbit food”, I quickly recognized there was a high demand for convenient healthy food options that people could eat on the go. With encouragement from my family and friends, I began making plans to establish a fast food company that offered healthy and tasty vegan and vegetarian foods and I wanted to be mobile to serve more people
What kind of social impact do you hope to have?
Our mission is to save the planet, people and animals by serving foods with integrity and no regret. Our vision is to redefine how fast food is sourced, produced and delivered to Americans. We believe we can serve healthy, meatless and tasty foods to adults and children across America conveniently utilizing sustainable processes and locally sourced organic ingredients. Why? Because we understand people do care about the environment, the planet, animals and sustainable food sources just like I do. More meat eaters are searching for healthier food options without having to sacrifice taste and Soulgood was created to meet that challenge. Another added bonus is that our model integrates a philanthropic component whereas we donate 5% of gross revenue, through our Buy 5 and We Give 5 Back program, to the Cystic Fibrosis Foundation and the Kids Environmental Education Network, Inc. in Fort Worth, Texas.
I carefully source and hand select local produce and ingredients from organic farmers and suppliers. I only select the best organic or responsibly grown whole ingredients for my recipes – from her Italian Po’ Boy sandwich and Soulgood Street Tacos, to my homemade moist and delicious vegan cupcakes affectionately called Fruitcups.
Tell us about your appearance on “Harry.”
CEO Mom Magazine wrote a feature story on Soulgood and me and producers in New York read about me. They were in the process of launching Harry Connick Jr’s new show “Harry.” Harry has a segment called “Leading Lady” where he features women who are changing the world through service, leadership or accomplishments because he wanted his three daughters to be inspired by extraordinary women in the world who are doing things to leave a positive impact. They appreciated my mission, vision and passion for saving people, animals and the planet one plate at a time. The show aired Monday, March 27, 2017 at 2:00pm on FOX.